Victoria Lydon

 
Pink Rose Flower

Education

MASTERS OF ARTS in Writing Studies
Saint Joseph’s University 2018, Philadelphia, PA

BACHELOR OF ARTS in Digital Media Communications
Minors: English, Art & Art History
Saint Joseph’s University 2017, Philadelphia, PA

Skills

SEO and Google AdWords, Graphic Design, HubSpot, all Adobe & Microsoft Programs, Web Design, Content Editing, Professional Writing, Social Media Strategy, Digital Marketing, Web Content Development, Copywriting, Corporate Blogging, Project Management, Layout Design, Market Research & Public Speaking.

Experience

Marketing + Brand Director, CICADA Architecture / Planning, Inc.
Philadelphia, PA
 | 2019- Present
• Point person in the assembly of Proposals including collateral material, coordination with sub-consultants, assisting principals with fee and scope understanding, overall cohesion of final proposals.
• Manage social media team in brand presence and firm’s website to improve social media reputation and recognition.
• Develop and oversee implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR – for new and existing clients.
• Compose and edit professional correspondence, project descriptions, project photography resumes, press releases and other marketing material for publication.

Social Media & Design Director, CSMI LLC
Chester, PA | 2018- 2019
• Designed & managed new websites, social media accounts, + email newsletters for all CSMI managed charter schools in PA & NJ.
• Daily duties included infographic design, photographing and blogging all school events, & leading enrollment marketing campaigns with curated design materials (bus ads, mail homes, and other promotional materials) for each individual school.

Design Director, GoBabl
Philadelphia, PA
| 2016- 2019
• Worked closely with CEO & investors in designing wireframe of new app + web platform.
• Ran daily geofenced analytics and prepared visual representation of data to present in networking and pitch meetings.
• Managed content creation + design for social platforms and company blog, cultivated new company style guide & designed new website.

Freelance & Fellowship Experience

Freelance Content Creation // Media // Photography, Amour Artistique
Philadelphia, PA | 2016- 2019

Media Manager, Sculpere Ballet & Yoga Studio
Philadelphia, PA | 2017

Foley Fellow, Beautiful Social Research Collaborative
Philadelphia, PA | 2015- 2017

Music Segment Manager, PhillyCAM
Philadelphia, PA | 2015- 2016

Scout Intern, Pledge Music
Philadelphia, PA | Spring Semester 2016

Manager & DJ, Radio 1851
Philadelphia, PA 
| 2014- 2017

Undergrad Writing Experience

Content Editor, 1851Music.com
Philadelphia, PA | 2015- 2017

Editor & Contributing Writer, Crimson & Gray Literary Magazine
Philadelphia, PA | 2014- 2017

Contributing Writer, The Hawk Newspaper
Philadelphia, PA | 2013- 2017